There are several different things that an employer may be trying to get at when asking this question. Address them all in your answer, and you’ll have a successful interview. Those things include:

☛ What do you actually know about our company?

☛ What skills do you bring to the company?

☛ Why are you even looking for a job in the first place?

☛ Why are you looking at getting a job that is below the status / pay of a previous job you’ve held?

Answer this common interview question by doing your research about the company and position before the interview and choosing a fact about the company that really interests you. Highlight this fact in the interview as a reason you want to work with the company, and then explain concisely how your skills dovetail with this.