This question allows the interviewer to gain some insight into your motivations – an incredibly important consideration when hiring new employees. They will be looking for candidates with the right motivational fit for their organisation.

Candidates need to explain what excites them about the role and the company – it could be the opportunity for professional growth, or that the company culture aligns with your values and provides a chance to make a meaningful contribution. Highlight the fit between your needs and theirs, and remember that it’s not only about you and what you want, but about mutual benefit.

This question also provides an opportunity to show how much you know about the organisation and how it is positioned in the industry based on your previous research. Has the company been in the news lately, what new products and campaigns have they launched, what results have been published in their latest annual report and what are the larger industry trends? Refer to specific aspects and highlight the skills and expertise you can bring to this context, while impressing with your in-depth knowledge and preparation.