The major responsibilities of a brand manager are:

To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.

To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company

To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company’s products

To be involved with ad agencies to coordinate advertising, event management and marketing communication activities

And also, be familiar to handle overseas operations and willing to travel overseas in short notice