► What is the best commercial you've seen in the last few months and why do believe that is effective?

► Briefly describe a marketing plan for yourself.

► Name some of the most recent new products launched by a consumer products company in the last 6 months? Which of these impressed you? Why? Do you believe that they will be successful in the marketplace?

► Let's pretend that today is your first day at work as a brand manager on Brand X. What are the 10 most important questions you would ask to find out most about the brand?

► If you had your choice among all the brands/products in the United States, which would you want to market? Why? Which would you not want to market? Why?