Preparing to answer this question requires a 2-step preparation: assessing your skills and researching the needs of the company. An integral part of skill assessment (looking at your own experience, education and talents) is to ’skill-match’. Considering the job opening, what are the skills needed$ Make a list of the requisite skills (in priority order) and then list concrete examples of your possession of the skill. For example: a sales representative would need good interpersonal skills, the ability to deal with difficult people. For ‘proof’ of this skill, you could list experiences and examples of how you were successful in a difficult situation. These matched skills are your key selling points. Next, what appears to be the current problems at the organization, based upon your research$ What are their needs that you can meet$ In other words, given the specifics of the company, what value can you add$ After these two steps, you are in a great position to come up with concrete examples of what you can offer the company. This question, by the way, is just another version of “Why should we hire you$” In the interview, when asked this question, you could respond with: “In my experience in sales, I know having the ability to deal effectively with all types of people is not merely a positive element — it is an essential one. With your plans to expand into ____ market, a sales representative with a proven ability to meet with all types of people and to be able to assess and meet their immediate needs would be a great asset. In the past __ years, I have increased sales __… ..”