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⟩ Explain how many new recruits read our Sustainability Report and did this influence them in accepting a job with our company?

Everyone likes to quote figures about how potential new recruits (including the zillions of Green MBA and Net Impact grads that join the job market each year) seek socially responsible employers. But once and for all it might make sense to check whether those who joined your company were actually influenced to do so by your sustainability performance.

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