Since the retail manager is an important part of the sales as well as concept process, they are also in charge of the entire chain of product management, right from ordering, to returning the commodities or products. This also includes keeping in mind any price changes that may occur.

With all these responsibilities, the store manager should have excellent conversational skills and should have the gift of the gab. The store manager is looked upon as a senior sales person by the entire sales team and is considered to be a problem solver. Therefore, the store manager should be smart and should have the quality of thinking on their feet.