⟩ Tell us do you have your own blog or do you regularly publish content on your own social media platforms?
This will show you how well-balanced they are across all aspects of the position, and also what kind of content creator they are. It's perfectly fine to outsource content, but then they should have a good grasp of creative writing, design and good SEO practices. If not, how will they be able to assess the quality of the outsourced material?