⟩ When can a company advertise a "going out of business sale"?
The short answer is, only when a store is going out of business. It would be deceptive to advertise a "going out of business sale" when a store is not going out of business. If a store in your area is advertising what looks to be a bogus "going out of business sale”, contact your state attorney general's office. The phone number is in the Consumer's Resource Handbook.