In my opinion, ezine advertising is the most effective form of advertising used on the Internet. Not only is it cost-effective, but it also provides a great way to reach your target audience.

The key to using ezine advertising effectively is to target your audience and track your response. You must test the effectiveness of both your ad and the publication in which you are advertising. This will enable you to determine which ads are pulling the most response, and which publications are providing you with the highest response rates.