Marketing is about building relationships and trust through promotion. What a candidate does in their free time can say a lot about how they’ll relate to clients and co-workers and how they’ll present information.

It also just goes to show that they’re passionate about something. One doesn't have to write a blog, do photography or be instafamous in their spare time to be a fantastic marketer. Your perfect candidate could love spending time baking at home or playing in a jazz band, what's important is that they show they’re dedicated and passionate.