In today’s digital age I greatly enjoy social media marketing. It not only provides instant access to targeted audiences, it also provides a natural way to engage with those audiences. This helps to build trust, which is essential in effectively marketing a product. This particular platform also exposes you to various other audiences, which could become excellent target audiences. Such information is critical to the success of a campaign and proves to be quite invaluable. Social media is also great for its low cost and overall level of effectiveness and flexibility.