The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
Which of the following is not relevant to marketing via the Internet?
Which of the following is not one of the reasons that dot-com companies failed?
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
Which of the following is not one of the forces that underlie the new digital age?
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
Which of the following strategies is not suited to the Old Economy than to the new one?
How well do you cope under pressure?
Why do you want to get into marketing?
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