Following are the characteristics that distinguish direct marketing :
☛ 1. The customers are pre targeted.
☛ 2. Customers are addressed directly.
☛ 3. The response of direct marketing is scalable.
☛ 4. The whole process is action driven.
☛ 5. Independent of business size.
When an importing country sets limits on the amount of goods it will accept in certain product categories it is called a(n)
According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy
_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
___________________ is the practice of adopting policies and developing strategies that both sustain the environment and produce profits for the company.
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
Which of the following is NOT one of the five stages of the buyer decision process?
The purpose of strategic planning is to find ways in which the company can best
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.
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