Say that in telesales, especially with cold calling, you should expect a high percentage of rejection. Explain that you never take it personally and simply move on to the next customer. Say that confidence is a vital asset in sales.
The purpose of strategic planning is to find ways in which the company can best
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.
The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations
According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.
a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.
If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?
Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except
A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward
If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n)
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