B2G stands for business to government and is a derivative of B2B and is described as transaction between business and government in which a business entity supplies services or goods to a government sector or firm and can be stated as public sector marketing.
Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except
A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward
If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n)
All of the following are criticisms leveled against marketing by critics except
R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
A price reduction to buyers who buy in large volumes is called a(n)
If a consumer describes a car as being the "most economical car on the market," then this descriptor is a
________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
Conflicts between different levels of the same channel of distribution are referred to as
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