⟩ Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
1. Virtual communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
1. Virtual communities
2. E marketing
3. Web casts
4. Web communities
Answer: Web communities
If a consumer describes a car as being the "most economical car on the market," then this descriptor is a
________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.
A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
Conflicts between different levels of the same channel of distribution are referred to as
The place in the business buying behavior model where interpersonal and individual influences might interact is called the
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
When producers, wholesalers, and retailers act as a unified system, they comprise a
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to
All of the following factors can affect the attractiveness of a market segment except
a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.