1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.
Answer: E-commerce increases the net cost per contact
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
When producers, wholesalers, and retailers act as a unified system, they comprise a
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to
All of the following factors can affect the attractiveness of a market segment except
a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types
If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
The choice between high markups and high volume is part of which of the following retailer marketing decisions
The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
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