⟩ Which of the following are less successfully marketed online?
1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software
Answer: Mainstream products
If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
The choice between high markups and high volume is part of which of the following retailer marketing decisions
The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding
________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called
A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.
Joining with foreign companies to produce or market products and services is called
The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
The major advantage of survey research is its