1. IT should play the lead role in shaping new company strategy.

2. The models of marketing strategy remain the same, but marketing practice that changes.

3. Very new models for marketing strategy and practice have to replace the old ones.

4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.