⟩ A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in
1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
1. Webcasting
2. Customization
3. Virtual marketing
4. Customerisation
Answer: Webcasting
The practice of going after a large share of a smaller market or subsets of a few markets is called
When Coca-Cola and Nestle formed a joint venture to market a ready-to-drink coffee and tea worldwide, the type of marketing system that was formed would best be described as being a(n)
When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _______________.
The goal of the marketing logistics system should be to provide
Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods
Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies
If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
One of the most common problems with using internal database information is that
Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business