⟩ Cognitive dissonance occurs in which stage of the buyer decision-process model
* a) Need recognition
* b) Information search
* c) Evaluation of alternatives
* d) Post purchase behavior
Answer d
* a) Need recognition
* b) Information search
* c) Evaluation of alternatives
* d) Post purchase behavior
Answer d
When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called
Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.
Which of the following information forms available to the marketing manager can usually be assessed more quickly and cheaply than other information source?
A child in the united states is normally exposed to all of following values except
___________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.?
Opportunity cost is?
The most important demographic trend in the world marketplace is?
What is green marketing?