⟩ A ____________________ is the way consumers perceive an actual or potential product.
* a) Product idea
* b) Product image
* c) Product concept
* d) Product feature
Answer b
* a) Product idea
* b) Product image
* c) Product concept
* d) Product feature
Answer b
Why do you want to get into marketing field?
Tell us have you applied to any other areas apart from marketing?
How well you cope under pressure?
Give me example of how you convinced someone to do something that they were not too keen on doing?
Which of our products/services most appeals to you?
Would you market Great Britain?
What makes you think that degree in marketing will get you a job with us?
What you realistically believe to be your earning potential?
Would be your first actions if we were to appoint you?
Describe yourself as competitive?