⟩ The most logical budget setting method is found in the list below. Which is it?
* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer d
* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer d
Give me example of how you convinced someone to do something that they were not too keen on doing?
Which of our products/services most appeals to you?
Would you market Great Britain?
What makes you think that degree in marketing will get you a job with us?
What you realistically believe to be your earning potential?
Would be your first actions if we were to appoint you?
Describe yourself as competitive?
How does prospect of traveling a good deal grab you?
______________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes. * a) Product differentiation * b) Market segmentation * c) Market targeting * d) Market positioning
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? * a) Product extensions * b) Line extensions * c) Brand extensions * d) New brands