* a) Discount
* b) Allowance
* c) Premium
* d) Rebate
Answer b
Which of our products/services most appeals to you?
Would you market Great Britain?
What makes you think that degree in marketing will get you a job with us?
What you realistically believe to be your earning potential?
Would be your first actions if we were to appoint you?
Describe yourself as competitive?
How does prospect of traveling a good deal grab you?
______________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes. * a) Product differentiation * b) Market segmentation * c) Market targeting * d) Market positioning
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? * a) Product extensions * b) Line extensions * c) Brand extensions * d) New brands
Wal-Mart owned Sams club is an example of a retail form called a(n) * a) Factory outlet * b) Super specialty store * c) Seconds store * d) Warehouse club
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