Some of the best writers in the world will never be successful content marketers. A superstar content marketer must understand what drives success in their market and within their organization (e.g., understanding Google search, measuring performance, translating data into insight).
Would be your first actions if we were to appoint you?
Describe yourself as competitive?
How does prospect of traveling a good deal grab you?
______________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes. * a) Product differentiation * b) Market segmentation * c) Market targeting * d) Market positioning
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? * a) Product extensions * b) Line extensions * c) Brand extensions * d) New brands
Wal-Mart owned Sams club is an example of a retail form called a(n) * a) Factory outlet * b) Super specialty store * c) Seconds store * d) Warehouse club
Yahoo, Info seeks, and Excite are all called * a) Browsers * b) Web casters * c) Search engines * d) Software
Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies. * a) Marketing strategy * b) Marketing control * c) Marketing analysis * d) Marketing implementation
The type of sales presentation approach that requires good listening and problem-solving skills is the * a) Canned approach * b) Formula approach * c) Need-satisfaction approach * d) Critical-thinking approach
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n) * a) Idea * b) Demand * c) Product * d) Service
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