This is number one on my list. You need to be a great writer and editor, highly creative, able to tell a story, and most importantly—love doing content marketing. Although more detailed questions are provided below, you need to understand if your candidate really loves content marketing, and if they will take the initiative to develop and grow in the role.
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? * a) Product extensions * b) Line extensions * c) Brand extensions * d) New brands
Wal-Mart owned Sams club is an example of a retail form called a(n) * a) Factory outlet * b) Super specialty store * c) Seconds store * d) Warehouse club
Yahoo, Info seeks, and Excite are all called * a) Browsers * b) Web casters * c) Search engines * d) Software
Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies. * a) Marketing strategy * b) Marketing control * c) Marketing analysis * d) Marketing implementation
The type of sales presentation approach that requires good listening and problem-solving skills is the * a) Canned approach * b) Formula approach * c) Need-satisfaction approach * d) Critical-thinking approach
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n) * a) Idea * b) Demand * c) Product * d) Service
________________ is quoted as saying that, "everyone lives by selling something." * a) Bill Gates * b) Robert Louis Stevenson * c) Arthur Miller * d) Henry Ford
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction. * a) Internal marketing * b) service-profit chains * c) Interactive marketing * d) Service differentiation
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy * a) Optional-product pricing * b) Captive-product pricing * c) By-product pricing * d) Product line pricing
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. * a) Advertising * b) Personal selling * c) Public relations * d) Sales promotion
rendc.org
Whether it is technological solutions or user-oriented innovations, We have put together for you the best sources of HR Interview Questions and Answers, Tech Ideas, and Programming Tutorials."
Get all the latest information on rendc.org
© 2022 | All rights reserved.
RENDC
welcome to www.rendc.org
