Mention profitable product sales, positive/fruitful customer instruction, customer care with patience and any communication which leads to improved customer service or a sale.
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n) * a) Idea * b) Demand * c) Product * d) Service
________________ is quoted as saying that, "everyone lives by selling something." * a) Bill Gates * b) Robert Louis Stevenson * c) Arthur Miller * d) Henry Ford
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction. * a) Internal marketing * b) service-profit chains * c) Interactive marketing * d) Service differentiation
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy * a) Optional-product pricing * b) Captive-product pricing * c) By-product pricing * d) Product line pricing
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. * a) Advertising * b) Personal selling * c) Public relations * d) Sales promotion
The typical method of retail operation used by supermarkets and catalog showrooms is called * a) Self-service retailing * b) Limited-service retailing * c) Full-service retailing * d) Service-merchandiser
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n) * a) Line extension * b) Brand extension * c) Multi-branding * d) New brands
______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. * a) Deceptive promotion * b) Deceptive packaging * c) Deceptive pricing * d) Deceptive cost structure
The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? * a) Gender segmentation * b) Benefit segmentation * c) Occasion segmentation * d) Age and life-cycle segmentation
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