⟩ Explain me about Your Career Goals In Customer Service?
I'm rather busy with my duties and goals of the Company, as a result, I have not focused much on my long-term personal goals.
I'm rather busy with my duties and goals of the Company, as a result, I have not focused much on my long-term personal goals.
________________ is quoted as saying that, "everyone lives by selling something." * a) Bill Gates * b) Robert Louis Stevenson * c) Arthur Miller * d) Henry Ford
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction. * a) Internal marketing * b) service-profit chains * c) Interactive marketing * d) Service differentiation
The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy * a) Optional-product pricing * b) Captive-product pricing * c) By-product pricing * d) Product line pricing
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. * a) Advertising * b) Personal selling * c) Public relations * d) Sales promotion
The typical method of retail operation used by supermarkets and catalog showrooms is called * a) Self-service retailing * b) Limited-service retailing * c) Full-service retailing * d) Service-merchandiser
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n) * a) Line extension * b) Brand extension * c) Multi-branding * d) New brands
______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. * a) Deceptive promotion * b) Deceptive packaging * c) Deceptive pricing * d) Deceptive cost structure
The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? * a) Gender segmentation * b) Benefit segmentation * c) Occasion segmentation * d) Age and life-cycle segmentation
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except * a) Long-term customer satisfaction * b) Competitive predatory pricing performance * c) Full customer service * d) Retention rates