The key here is honesty. Especially if you have a complex product or service, it’s much better for a customer service rep to say “I don’t know, but let me find out,” than to provide potentially inaccurate information.
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms. * a) Advertising * b) Personal selling * c) Public relations * d) Sales promotion
The typical method of retail operation used by supermarkets and catalog showrooms is called * a) Self-service retailing * b) Limited-service retailing * c) Full-service retailing * d) Service-merchandiser
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n) * a) Line extension * b) Brand extension * c) Multi-branding * d) New brands
______________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests. * a) Deceptive promotion * b) Deceptive packaging * c) Deceptive pricing * d) Deceptive cost structure
The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? * a) Gender segmentation * b) Benefit segmentation * c) Occasion segmentation * d) Age and life-cycle segmentation
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except * a) Long-term customer satisfaction * b) Competitive predatory pricing performance * c) Full customer service * d) Retention rates
____________ have contractual authority to sell a manufacturers entire output. * a) Selling agents * b) Rack jobbers * c) Manufacturer's agents * d) Purchasing agents
Sellers that handle their own exports are engaged in * a) Direct exporting * b) Indirect exporting * c) Licensing * d) Contract manufacturing
A child in the United States is normally exposed to all of the following values except * a) Achievement and success * b) Activity and involvement * c) Material comfort * d) Collectivism
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