This is the ability to manage many activities and prioritize deliverables in a demanding, fast-paced environment. No doubt there’s some overlap here with being action-oriented, however, the need to be a great project manager cannot be under-estimated—especially for more senior staff.
In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the * a) Key-size approach * b) Work-load approach * c) Product-need approach * d) Call-service approach
Setting call objectives is done during which of the following stages of the selling process * a) Prospecting * b) Pre-approach * c) Approach * d) Handling objections
A ______________ is a good offered either free or at low cost as an incentive to buy a product. * a) Patronage reward * b) Spiff * c) Price pack * d) Premium
________________ are products bought by individuals and organizations for further processing or for use in conducting a business. * a) Consumer products * b) Services * c) Industrial products * d) Specialty products
Company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
______________ describes changes in an individuals behavior arising from experience. * a) Modeling * b) Motivation * c) Perception * d) Learning
The biggest or greatest amount of involvement in a foreign market comes through which of the following a) Exporting b) Joint venturing c) Licensing d) Direct investment
All of the following are considered as drawbacks of local marketing except * a) It can drive up manufacturing and marketing costs by reducing economies of scale. * b) It can create logistical problems when the company tries to meet varied requirements. * c) It can attract unwanted competition. * d) It can dilute the brand's overall image.
Cognitive dissonance occurs in which stage of the buyer decision-process model * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior
Which following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
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