The customer's complaint about goods or services needs to follow the specific policies and formalities. In order to make customers understand the process, I take them into each part and interpret clearly these guidelines. I do not show any ideas on the result of the complaint. This is the strict book method and it is the unique truly exact response. No ideas are suitable in such situation.
Company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
______________ describes changes in an individuals behavior arising from experience. * a) Modeling * b) Motivation * c) Perception * d) Learning
The biggest or greatest amount of involvement in a foreign market comes through which of the following a) Exporting b) Joint venturing c) Licensing d) Direct investment
All of the following are considered as drawbacks of local marketing except * a) It can drive up manufacturing and marketing costs by reducing economies of scale. * b) It can create logistical problems when the company tries to meet varied requirements. * c) It can attract unwanted competition. * d) It can dilute the brand's overall image.
Cognitive dissonance occurs in which stage of the buyer decision-process model * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior
Which following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
Do you have any questions?
________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" * a) Online infomercials * b) Online ads * c) Online broadcasts * d) Online bullets
_____________ is the general term for a buying and selling process that is supported by electronic means. * a) Internet commerce * b) Web commerce * c) Computer commerce * d) Electronic commerce
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. * a) Genre * b) Style * c) Fashion * d) Fad
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