☛ Why it’s important to ask this: Is the candidate really interested in content marketing? Do they take personal initiative to educate themselves and grow as a content marketer? Or will they only grow solely through your mentorship on the job?
☛ What to look out for: See if they mention specific blogs. If they just say, “you know, all of them,” or “the usual ones,” they are likely not reading any.
All of the following are considered as drawbacks of local marketing except * a) It can drive up manufacturing and marketing costs by reducing economies of scale. * b) It can create logistical problems when the company tries to meet varied requirements. * c) It can attract unwanted competition. * d) It can dilute the brand's overall image.
Cognitive dissonance occurs in which stage of the buyer decision-process model * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior
Which following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
Do you have any questions?
________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" * a) Online infomercials * b) Online ads * c) Online broadcasts * d) Online bullets
_____________ is the general term for a buying and selling process that is supported by electronic means. * a) Internet commerce * b) Web commerce * c) Computer commerce * d) Electronic commerce
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. * a) Genre * b) Style * c) Fashion * d) Fad
______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and * a) Lower prices * b) Increase promotion both at home and abroad * c) Continuously improve their products at home * d) Join into cartels at home
It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? * a) Actionable * b) Substantial * c) Differentiable * d) Measurable
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