It is the right time for your diplomacy, characters and calmness to shine. A brilliant basic for your answer is a simple but not a complete explanation. An important thing with all businesses is to be able to keep customer, particularly in the fierce argument so it is best to mention this customer faith.
Cognitive dissonance occurs in which stage of the buyer decision-process model * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior
Which following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
Do you have any questions?
________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" * a) Online infomercials * b) Online ads * c) Online broadcasts * d) Online bullets
_____________ is the general term for a buying and selling process that is supported by electronic means. * a) Internet commerce * b) Web commerce * c) Computer commerce * d) Electronic commerce
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. * a) Genre * b) Style * c) Fashion * d) Fad
______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and * a) Lower prices * b) Increase promotion both at home and abroad * c) Continuously improve their products at home * d) Join into cartels at home
It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? * a) Actionable * b) Substantial * c) Differentiable * d) Measurable
A (n) __________________ are computerized collections of information obtained from data sources within the company. * a) Retrieval systems * b) Marketing research reports * c) Flow diagrams and PERT charts * d) Internal databases
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