Great candidates should have specific stories of interactions they’ve had with customers. It demonstrates that they really do empathize with the individuals they’re serving and understand the value of great service.
________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks" * a) Online infomercials * b) Online ads * c) Online broadcasts * d) Online bullets
_____________ is the general term for a buying and selling process that is supported by electronic means. * a) Internet commerce * b) Web commerce * c) Computer commerce * d) Electronic commerce
In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression. * a) Genre * b) Style * c) Fashion * d) Fad
______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. * a) Innovative marketing * b) Consumer-oriented marketing * c) Value marketing * d) Sense-of-mission marketing
Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and * a) Lower prices * b) Increase promotion both at home and abroad * c) Continuously improve their products at home * d) Join into cartels at home
It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case? * a) Actionable * b) Substantial * c) Differentiable * d) Measurable
A (n) __________________ are computerized collections of information obtained from data sources within the company. * a) Retrieval systems * b) Marketing research reports * c) Flow diagrams and PERT charts * d) Internal databases
Tell me why should we consider you as Marketing Intern?
Tell us what accomplishments are you most proud of?
What are your strengths as Marketing Intern?
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