Why it’s important to ask this: In order to create great content, you have to know how to discern which content is doing well in the first place.

What to look out for: There are many answers to this question, so this helps tease out what type of content marketer the candidate is. Here are some possible answers:

☛ “Traffic”

☛ “Repeat visitors”

☛ “Retweets and likes”

☛ “Search engine ranking”

☛ “Comments”

☛ “Leads and sales”

☛ “It depends”

The more they name off and can sensibly explain the importance of, the better.