For an experienced digital marketer, this is a softball question. Point out that online marketing is a far more targeted method and your ability to use social media, blogs, LinkedIn, Pay-Per-Click, and other avenues ensure you can advertise and promote brands quickly and easily.

With the aid of tools such as Google Analytics, it is a simple task to track the performance of a marketing campaign and make changes if necessary. Above all, online marketing allows you to reach more potential customers at a significantly lower cost.