Don’t be afraid of talking about the budget distribution planning and the expected RoI figures. Running a marketing campaign mimics the running of a business. There are huge financial implications involved and you should be comfortable with managing marketing budgets.

Keep some examples from your past work handy to demonstrate how you’ve done it already and effectively.

Many marketers fidget while talking about financial planning. Knowing your finances and to confidently talk about it would make you stand apart as a digital marketing leader, who can function and deliver independently and whose domain expertise the company can rely upon.