Now that’s an important and straight-forward question. The interviewer wants to test if you have mugged up your answers or you actually know about their target audience and can think strategically on your feet.

You should not be talking about the tactical approach to marketing decisions, rather take the time to step back and analyze the situation, explain your considerations and reservations before jumping to a solution. Ask the interviewer few strategic questions like ‘what specifically are you trying to achieve?’. This would help you to understand and answer the question efficiently. Asking some right questions here is the best answer you can present.