Today, internet plays a pivotal role in both B2B and B2C space. Internet advertising helps the company to reach a large target audience in a small budget and also is easily measurable. It’s highly effective in creating and increasing brand awareness on a whole for any product/service. The following are the various ways to measure the effectiveness of online advertising:

Online

☛ Downloading of brochures/contact forms

☛ Completing a transaction on Shopping cart section of the website

☛ Subscription to newsletter/webinars

☛ Online enquiry about the product/service through company’s email address

☛ Google analytics

☛ Web analytics.