Some of the limitations of Digital Marketing are:

☛ Intense Competition : since online marketing is easily accessible, cost-effective and more accountable by design, it has become a preferred method for most brands. It’s an uphill task to stand out and get noticed amongst such intense competition.

☛ It can get overwhelming : there is so much information, so much data, onslaught of tools for everything, too many options that it’s easy to get overwhelmed and become confused. It takes practice and experience to get your head around it.

☛ Analytics is only as good its user : sure, there’s analytics for every thing but you can’t do anything with plain data unless you know how to read it and how to make good use of it. It can easily become misleading and you can get stuck in chasing vain metrics and burning marketing cash at the wrong places.