Open a document and start writing the description. Include things like:

☛ Name

☛ Age

☛ Gender

☛ Job Description

☛ Hobbies

Go into extreme detail. Talk about the daily tasks the person does at their job. Talk about they do on the weekends with their family and friends. The more details you can include the easier it will be for you to target this person as you implement your personal brand strategy. Go as far as including a photo of the person. If it is a real person, find their photo. If it is not a real person, find a photo online that fits your vision and include it in the profile.