Once you have your vision, it is time to determine who your target audience is. Most professionals are selling something to someone. If you are looking for a job, you are selling yourself to a potential employer. If you want to start your own business, you are selling yourself to potential clients.

But your target audience goes beyond an employer and customer. You are looking to build a community of people, employers, peers, influencers, etc. who can all be assets in different ways.