This is a direct but very pertinent interview question designed to assess your mind-set and level of selling skills. In your answer show your awareness of the various techniques for selling and how these vary depending on the type of product involved, the kind of business, and the way in which you interact with the customer. For example, it is recognised that telephone selling is different from the face to face situation, since with the former there are no body language clues available; it is all down to interpretation of the customer's voice response and careful choice of words. In your interview answer include examples of all techniques you have used and the results achieved.