When making a call to a customer the call should be directed in the following way:

✫ Greet customer politely.

✫ Introduce yourself to the customer.

✫ Make clear the objective of the call

☛ Who are you calling?

☛ What are you calling for?

✫ Give complete information of the product or business you are promoting.

✫ Make the customer understand how the objective of the call can be beneficial for him/her.

✫ Close the call with a warm end note.