This is likely one of the first questions a candidate might be asked. Most candidates see success when they highlight the facility and the surrounding area. Talk about why you want to be in that city (Is it the size of the city? Cost of living? The people? Quality schools for your kids? No income tax?) and what is unique about the facility (Size? Renowned doctors? The facility culture?). This is a subjective question, but try to answer succinctly and get to the point quickly.