⟩ What is cognitive dissonance theory?
cognitive dissonance theory Leon Festinger’s consistency theory, which states that inconsistency between cognitions produces discomfort (dissonance), leading a person to act to restore consistency in order to remove that discomfort. For example, when we realize that we have behaved in a way that is inconsistent with out attitudes, we may change out attitudes to reduce the dissonance caused by having those inconsistent cognitions