☛ What is SEO; what are these: backlinks, SERP, anchor text, broken links, keyword density, etc?

☛ What are the main actions you need to take for search optimization?

☛ Difference between white hat and black hat SEO?

☛ Content marketing vs SEO?

☛ What are the common SEO practices for which Google might penalize you?

☛ What is PageRank? How important is it?

☛ Content is king, then why SEO is still important?

☛ What are Panda, Penguin, RankBrain (and other such developments)?

☛ Situations: e.g. if I give you a website on … and ask you to optimize it for …, what all actions will you take?