The features and functionality within the app are going to drive the app’s operations. Having said that, it should also be pleasing to the eye, easy to use from a navigation perspective, and offer a unique experience.

The app you build must stand apart from the rest because there is heavy competition.

You want your app to be memorable.

Mobile app design isn’t as simple as choosing pretty colours and images to use. The right design will make all the difference. Take a close look at the developer’s portfolio to see if creativity has been built into the app, and if the user interface and user experience is something you enjoy.