Based on user-research, annoying notifications are the primary reason why people uninstall mobile apps (71% of respondents in one recent survey).

But still, push notification are a feature which keeps an app alive. In other words, notifications are powerful tools for businesses to communicate directly with users and deliver the right message at the right time and place in order to promote engagement. So it’s really important to consider how these elements are designed.

It’s important that the messages are clear and understandable. No matter what the content of the notification is, make sure it speaks the same language as your users, literally and figuratively. Users, regardless of frequency, appreciate content that is directly related to their personal interests.

Timing is the second most important thing when we consider making push notification. Also, solution could be sending a notification out at a reasonable time that would be most effective to your users, unless it’s critical to inform them of something happening right now. In general, mobile usage peaks between 6pm — 10pm.